Beth Shea Palmer

Beth Shea Palmer   LinkedIn.png

Resume

I currently lead digital content strategy at Motorola Mobility in Chicago, bringing engaging brand experiences and product marketing to Motorola.com. Passionate about the intersection of technology and content, I care deeply about personalizing the end-user’s experience. Leading implementation of new tools across matrix organizations is a particular strength of mine. 

Previously, I led personalization for email marketing at Nike and helped launch an e-commerce startup. My career began as a journalist for Chicago Tribune, Ad Age, and The Huffington Post. Strong editing skills and a keen understanding of engagement makes my content pop.

 

Experience

Senior Content Strategist
Motorola.com
2015 to present
Chicago, IL

Personalization Strategist
Nike.com
2012 to 2015
Portland, OR

Executive Producer
Okanjo.com
2011 to 2012
Portland, OR

Editor
The Huffington Post
2010 to 2011
Chicago, IL

Reporter
Chicago Tribune
2008 to 2009
Chicago, IL

Research Journalist
Ad Age
2008 to 2009
Chicago, IL

 

Education

B.A. Journalism
Columbia College Chicago
2008
Chicago, IL

 

Volunteer Experience

Program Manager
ChickTech Chicago    
2016 to 2018
Chicago, IL

Diversity & Inclusion Council
Motorola Mobility
2015 to 2018
Chicago, IL

 

Specialties

Content Strategy

Copywriting

Copy Editing

Omnichannel Personalization

Integrated Digital Marketing

 
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Testimonials

Beth is one of the most passionate digital marketers I’ve ever met and an absolute pleasure to work with. Her depth of knowledge is immense, and what she doesn’t know she seeks to understand. She strategically knows how to leverage her knowledge to improve relationships and the business. She is an amazing thinker and organizer and more importantly she knows how to take this information and transform it into action. Beth is an effortless communicator and writer and was always a significant contributor to the agency. I highly recommend her.
— Leslie Shortt, Chief Marketing Officer
Never fear, Beth is on it. Beth is a superstar at managing programs and driving results. She is smart, quick on her feet, thoughtful at every step of the process by always keeping the big picture and consumer in mind and incredibly effective at keeping complex projects moving forward. She is proactive, reliable and on top of that a joy to be around.
— Ali Norwood, Senior Director, Customer & Retention Marketing
Beth is a powerhouse of a Senior Content Strategist. Her clear communications and organizational style make working with her closely in a team productive and streamlined. Her knowledge and passion for every project she works on is clear in her deliverables. Beth is always working towards new ideas and collaborating with her is a pleasure. She is always working to improve processes for the overall benefit of the team and the project.
— Kimi Robertson, UI/UX Designer

Services

My services include integrated brand marketing, digital content strategy, copywriting, copy editing, and custom marketing services. I’m currently available on a consulting basis for $100 per hour. A discount is available for nonprofits.
 

Contact

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